The 2009 edition of IBC Amsterdam took place from the 10th to the 15th of September. The event is dedicated to the media industry composed of a conference followed by a fair where firms can exhibit and promote their latest products.
An important delegation of Israeli firms took part in the event, exploiting this opportunity to show their state-of-the-art solutions dedicated to the media industry.
The Israeli team was coordinated by the Israel Export and International Cooperation Institute. At the following link: http://innovations-ibc2009.com/ one can find a website which offers an overview of the operations of Israeli firms in this sector and a short description of the members of the delegation.
For the first time for this event, our Office has been operative in promoting meetings among Italian firms taking part in the event and their Israeli counterparts.
The promotion was successful and could be regarded as an excellent first step with respect to the promotion in the future of Israeli firms operating in the media industry in our country.
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